Being capable will get you into situations you didn’t actually choose. Not in a dramatic way. Just slowly. You can do it, so you do it. You figure it out, so it gets handed to you again. You don’t complain, so it becomes your thing. And then at some point it’s like…when did this become…
In Practice
This is not a rebrand
There’s a quiet pressure to explain yourself whenever something shifts. A new direction, a different pace, a change in what you care about. People want a clean explanation for it, something they can understand quickly and move on from. Most of the time, nothing dramatic is happening. Nothing is being replaced or starting over. It’s…